The Advance Group Launches New Mobile-Friendly Website

Published On: February 13, 2015Categories: NewsBy
advance group

Our latest press release:

Leading tri-state commercial moving company, The Advance Group, announces the launch of their new responsive-design website.

The site makeover was prompted by the company’s desire to better service their clients by highlighting their expanded specialty services and providing a greatly improved navigation experience for users on any platform. The new website features updated services and a ground-up redesign optimized for mobile devices. You can Click Now to understand the process they had to go through to make the new website.


Expanded Services

“We have carefully restructured our service offerings to better convey to clients just where our strengths lie,” said Anthony Parziale, Executive VP of Sales & Marketing for The Advance Group. “Crucially, the new site and other accompanying collateral highlight our specialty services catering to specific industries,” such as school, library, laboratory and hospital moves, and the all-important last-mile logistics. The About section includes some fresh case studies about high-profile commercial moving challenges the company has faced and conquered.

The website also includes an expanded company history that highlights The Advance Group’s global future with its recent entrance into the Office Moving Alliance, LLC, a premier worldwide moving network that affords its members the resources to perform relocations of any size throughout the United States and all around the world.

Visitors can also stay informed with the latest news of the company; the News section features the latest announcements and internal stories from The Advance Group staff.

The new website also makes it easy for visitors to share media and pages that interest them with others across Facebook, Twitter and LinkedIn.


Accessibility-First Design

The new website is mobile-friendly, featuring fully responsive design in line with the latest web standards. The site’s content, new and old, has been organized with user experience in mind; the site’s navigation provides quick and direct information about The Advance Group’s many internal resources.

Parziale said the company worked methodically to rethink the website’s design from scratch. The company wanted to “ensure that the new site would be fresh, information-dense, user-friendly and offer a great experience for mobile users,” he said. “We think we hit the nail on the head by maximizing accessibility for any corporate audience.”


Pictures Speak Louder Than Words

To secure the scenic long-exposure photography featured throughout the new site, Advance collaborated with a New York City photography studio to get shots of The Advance Group’s trucks on their routes around New York.

“The photography really gives the site a fresh look that captures the agile, can-do spirit that the company embodies. The photos are complemented by a Retina-ready site design, so the visuals look fantastic on everything from Apple displays and other high-res monitors all the way down to small mobile devices,” Parziale added.